Meta Ads · Lead Quality · Tracking & CRM
Getting Meta leads, but too few turn into customers?
I help businesses identify where lead quality breaks down – from ads and enquiry forms to CRM follow-up and improve the data sent back to Meta.
Start with a practical review of your setup and a clear plan for what to fix.
Melbourne based. Working remotely with businesses across Australia.
Businesses I’ve worked with
More than a decade in paid social advertising
I’ve worked with businesses across a wide range of industries, helping them use paid social platforms more effectively to generate leads, strengthen brand presence and improve marketing performance over time.
My approach is practical, strategic and technically grounded. Not just launching ads, but making sure they support how your business actually sells.
Platforms I work with
Meta (Facebook and Instagram)
Meta remains one of the most effective platforms for lead generation, remarketing and staying visible throughout the buying journey. I help businesses use Meta advertising in a more structured way, with better strategy, clearer messaging and stronger alignment between ad performance and real business outcomes.
LinkedIn Ads
LinkedIn can be a powerful channel for B2B businesses that need to reach specific decision-makers, industries or job roles. I help businesses use LinkedIn more strategically through lead generation, document ads, video campaigns and remarketing that build familiarity, credibility and better-quality enquiries over time.
Strategy, Tracking and CRM
Strong paid social results do not come from ad creative alone. They depend on clear targeting, reliable tracking and a lead flow that connects properly with your sales process. I help businesses improve attribution, reporting and CRM integration so campaign decisions are based on meaningful data.
Book a 30-minute strategy call
If you’re considering Meta or LinkedIn advertising, or if your current campaigns are not delivering what they should, I’m happy to have a straightforward conversation. We can look at what’s working, what is not, and whether there is a better way to structure your campaigns, targeting and lead flow.
Melbourne-based, working with businesses across Australia and beyond
I’m based in Melbourne and work with businesses that want a more thoughtful and technically sound approach to paid social advertising.
Whether your market is local, national or more specialised, the goal is the same: reach the right people, communicate clearly, and make sure your advertising supports the broader sales process.